
Roava: Travel, guided by feeling
Case Study · Concept Mobile Application · Generative AI
🤔 About The Project
An AI companion designed to transform the "dreaming" stage of travel into a feasible journey
⚠️ The Problem
Tools, Not Companions: Most travel apps are purely rational and assume users already have a fixed destination and date.
The Emotional Gap: For Gen Z, the longest and most emotional phase happens before decision-making ("dreaming"), yet current apps provide zero value here.
Scattered Inspiration: Users gather ideas across fragmented platforms like Instagram and YouTube, making it difficult to turn "vibe-driven" content into a clear direction.
💡 Key Features
Start With a Feeling: Allows users to begin planning with a song, movie title, or image rather than a rigid calendar.
AI Vibe Crafting (Moodboard Pick): Uses a "Moodboard Pick" or interactive quiz to learn user tastes and generate a personalized itinerary that matches their desired vibe.
Visualized Journeys: Generates a BGM-synced "Travel Trailer" video preview so users can visualize and feel excited about the trip in advance.
🏆 Achievements
Developed as part of a graduate UX course, this project showcases research-driven design, AI-assisted features, and high-fidelity prototyping to humanize the travel planning process.




